BABY BOOMER BABBLE
First generation couch potatoes
TV babies. ThatÕs what they call us. The first
generation to grow up with the television. No one knows if thatÕs good or bad,
but IÕm pretty sure it does have something to do with a lot of us being
overweight. Outside of that, who knows. We are the first generation of couch potatoes. And proud
of it.
While television had been around since 1925, it wasnÕt
until 1946-47 that the viewing of TV became more widespread. Network
broadcasting began at that time, with each network running approximately 25-30
hours of programming each week. By 1948, the year I was born, shows on TV
included ÒThe Ed Sullivan Show,Ó ÒCandid Camera,Ó ÒKukla, Fran, and Ollie,Ó
ÒThe Milton Berle Show,Ó and ÒThe Amateur Hour.Ó
Purchasing a television in those days was a big deal.
Our first TV was a RCA, with about a 17 inch screen. Black and white. IÕm
guessing it cost in the neighborhood of $800. I think that would have been in
1953. Since my parents rented, the TV was probably the second largest purchase
they had made up to that time, a car being the first.
The first show I can remember watching was ÒThe Howdy
Doody Show.Ó It premiered in 1947, so it would have been running for six years
by the time I started watching, or at least can first remember watching. I
would have been five. One of the main characters was Clarabell, a talkless
clown. Clarabell communicated with others by honking horns. He had one, high
pitched, for yes, and another, lower pitched, for no. The show ran until 1960.
In the last episode, I remember Clarabell speaking for the first time in 13
years. He said, ÒGoodbye kids.Ó Wow! And you think the Anna Nicole court
hearings were something. That would have been September 24, 1960. The party was
over. I was 12. No more Clarabell, Flub-A-Dub, Mr. Buster, or the beautiful
princess, Summerfall Winterspring.
Some of the other shows I can remember watching in
those early days included, ÒThe George Burns and Gracie Allen Show,Ó ÒThe Jack
Benny Show,Ó ÒYou Bet Your Life,Ó ÒThe Adventures of Ozzie and Harriet,Ó ÒI
Love Lucy,Ó ÒLassie,Ó ÒAlfred Hitchcock Presents,Ó ÒThe Honeymooners,Ó Have Gun
Will Travel,Ó ÒLeave It To Beaver,Ó ÒThe Twilight Zone,Ó ÒRawhide,Ó ÒRoute 66,Ó
and ÒMr. Ed.Ó IÕm sure these will bring back memories for many of you. There
were tons more. What were some of your favorites?
One particularly fond memory I have is watching the
ÒFriday Night Fights.Ó Gillette was the sponsor. The show came from Madison
Square Garden. I remember the announcer was Jimmy Powers. GilletteÕs theme was,
Look Sharp/Be Sharp. If IÕm not mistaken, a parrot was somehow involved.
Because there were not many TVÕs in the neighborhood, people would come to our
house on Friday night to watch the fights. I can remember 20-30 people being
present. The ladies would each bring a dish to pass. Although I was only seven
or eight at the time, I can remember being sent to the tavern down the street
to get buckets of beer. The bucket of beer was a quarter. By the time I got it
home, some was usually missing. I claimed spillage, but I think my father knew
better. Today heÕd be put in jail for such careless and wanton criminal
behavior.
Probably the most important contribution of television
at its beginning was the news. Previous to TV, news got around pretty slow.
With television, the news became immediate and visual. The first news
programming started in 1947 with ÒNews From Washington,Ó and ÒCBS Evening
News.Ó The years would give us such notables as Edward R. Murrow, Chet Huntley,
David Brinkley, Lowell Thomas, John Cameron Swayze, Walter Cronkite, Dan
Rather, Hugh Downs, Charles Kuralt, Mike Wallace, Harry Reasoner, Morley Safer,
Andy Rooney, and Ed Bradley. The debut of Ò60 MinutesÓ was in 1968. It remains
one of the most popular television programs today.
Televisions influence over baby boomers has been a
phenomena of biblical proportions. Who would have ever thunk it? It is one of
the most significant, if not the single biggest marker in the baby boomer
generation. For better or worse, television has, and continues, to greatly
influence our lives.
Peever Media Services